Stage 01 · Event Research
Gather data from eCommerce events, conferences, expos & trade shows
Build target lists from industry events and business networking sources.
I sit at the intersection of data research, CRM management, and sales operations — sourcing and qualifying prospects, keeping the CRM clean and governed, and running the engagement workflows that move opportunities toward conversion. This is the operating layer behind a healthy revenue pipeline.
My primary responsibility is transforming large volumes of raw market data into highly qualified sales intelligence that enables effective prospecting and pipeline growth — from first source to validated, sales-ready list.
Source organizations from company sites, directories, industry databases, LinkedIn, and event attendee lists.
Qualify against industry, size, revenue, tech stack, geography, model, and eCommerce maturity.
Enrich records with decision-maker profiles, tech insights, and buying signals via ZoomInfo, Apollo, Clay.
Assemble enriched data into highly qualified, structured, sales-ready prospect lists.
Deliver validated lists to sales for prospecting, outreach, and pipeline generation.
Every raw record is filtered through ICP criteria, enriched with verified contact and firmographic intelligence, then validated before handoff — so what sales receives is qualified, not just collected.
I manage and optimize the CRM ecosystem so that data stays accurate, workflows stay efficient, and Sales, Marketing, and Leadership work from a single source of truth.
The CRM is the hub. I keep its records clean and standardized, then route the right insight outward — pipeline visibility for Sales, segment data for Marketing, and reporting for Leadership — with automation handling the repetitive flow between them.
Customer and company record maintenance, deduplication, standardization, and CRM hygiene across the full lifecycle.
Reporting, data accessibility, and process visibility for Sales, Marketing, and Leadership functions.
Smart workflows, automated lead routing, activity tracking, and follow-up automation that cut manual effort.
Dashboards, reporting systems, pipeline monitoring, user permissions, and performance analytics.
Task and activity tracking, CRM updates, and ongoing process optimization and maintenance.
Business rules, segmentation logic, and data definitions captured for transparency, repeatability, and scale.
I design and manage the complete revenue support process — from event-driven data acquisition and prospect identification through lead management, CRM integration, and the follow-up workflows that support deal conversion.
Build target lists from industry events and business networking sources.
Surface prospects that fit the profile and merit outreach.
Enrich profiles via ZoomInfo, Apollo, Clay, and LinkedIn.
Run event networking and warm engagement at scale.
Manage calendars and event-based meeting logistics.
Keep event-generated leads moving through the funnel.
Transfer and govern leads inside the CRM with clean pipeline updates.
Support sustained sales engagement with structured follow-up.
Assist sales in advancing deals through the pipeline.
From first data point to deal-ready opportunity — let's talk about how I can support your revenue engine.